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Why I love Virgin America’s Flight Safety Video

I really like Virgin America's Flight Safety video from 2013. Here's just a few reasons why.

Jacob Marciniec
The "Robot Rap" dance
Virgin America
Virgin America
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May 26, 2020 12:04
January 31, 2019
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May 30, 2020
Last edited:
March 15, 2019

I really like Virgin America's (AKA "VX") Flight Safety video from 2013. Here's just a few reasons why:

1. It's disruptive

Flight safety videos are usually boring.

Like this Delta one.

Like this American one.

Like this Qantas one.

Don't get me wrong, those are all lovely, high-quality productions.

…but they just make you want to go to sleep.

2. It's a good teacher

Remember all the fine details from those boring lectures from school?

Nobody does.

The typical flight safety video is like every teacher you've ever hated — they don't teach you anything, and they don't even care about it. They just follow a preplanned curriculum year after year... go through the motions... until they retire.

The VX safety video, on the other hand, is like a great TED Talk:

  • It engages the audience.
  • It delivers all the vital information you need.
  • It delivers said information in a way that is enjoyable.
  • It leaves you feeling good.

3. It's authentic

VX's video has one immeasurable factor that other safety videos lack: authenticity.

The actors, the director, everyone is having a great time in the Virgin video. Look at the behind the scenes footage. These people have passion. They turned a video that they had to make into a video that they wanted to make. I love people like that.

final thoughts…

This video came over 5 years ago, so I'm kind of late to the party… but I wanted to write about it just because it's really fun and I enjoy it.

Also, my opinion doesn't matter. I don't have the audacity to say that I'm some kind of a marketing expert. I just have a feeling that this video is a great piece of marketing. It speaks to the Virgin brand, to the fact that it's a disruptive, fun, and human — and generally speaking, I have a feeling that branding is very important when it comes to marketing.

Unfortunately Virgin America is no longer around, and worse yet: I never got fly with them.

But not all is lost: I may get a chance to fly Virgin Galactic in the future. 😉

Thanks for reading my post, you clearly have great taste in literature. Feel free to reach out to me Snapchat, Twitter, Facebook, or whatever social media platform is popular today — I would love to hear what you think about this post or anything else.

But no matter what you do: have a wonderful day, always be yourself, and don't forget to brush your teeth!

Jacob — out.

About Jacob

I'm Jacob! I'm the guy this website is named after. No wait... I'm just the guy who made this website. Anyway, I like sharing my wisdom and I'm documenting my life for historical accuracy (because I think I'm going to be rich and successful one day).


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